Charles Cassar

eCommerce Customer Experience specialist and project manager.

With roots and experience anchored firmly in eCommerce, and a perspective that has always focused on customer needs, I have always had a passion for putting the customer’s voice into business processes. I believe whole-heartedly that focusing on delivering an online and offline experience that more than satisfies the customer, will deliver long term business success. My diverse portfolio of experience, where my focus on marrying customer needs with business objectives, has resulted in successful projects that enhance the overall customer satisfaction, increase profitability, efficiency and improve online presence.

The online customer journey, applications, websites, and initiatives that are customer focused are my main passions. Ensuring these aspects are aligned and seamlessly integrated with traditional customer service channels is a thrilling challenge to me. Exploring social media strategy and initiatives for a global organisation are recent responsibilities that I thoroughly enjoy.