Mona Elesseily is the Vice President of Online Marketing Strategy at Page Zero Media where she focuses on online marketing strategy and conversion optimization.
In her career, she has significantly improved online marketing performance for brands such as Capital One, Careerbuilder.com, Cathay Pacific and The Jimmy Pattison Group to name a few. She regularly speaks at Canadian, US and international online marketing events on paid search, conversion optimization and integrated online marketing strategy. Some of the events Mona presents at include Search Marketing Expo (SMX), Ad:Tech, Shop.org and WebmasterWorld (PubCon).
Mona has written 2 books, is a columnist for Search Engine Land and also writes for The Huffington Post, IMedia Connection and the American Marketing Association. Her industry knowledge is regularly sought after by the business community, including Wall Street analysts; and she’s frequently quoted in respected publications.