Melinda Jacobs

Melinda is an entrepreneur, gamification & UX strategist, and international speaker, specializing in changing behavior through play and games. She started consulting and creating digital experiences for companies in 2011 and based on this passion she founded her own company @SubatomicNL.

Melinda is active in her research on how to create behavior change through gamifiation and games. Her research has been published in peer-reviewed literature and she frequently gives talks about her work. She is a member of the review board for theJournal of Games and Virtual Worlds and the IJGBL and continues to give guest lectures at colleges and universities across the Netherlands.

In her free time she is an avid reader, beer brewer, and N7 paragon.