Ever since I can remember I have been observing and drawing people. Eventually this curiosity translated into a career in branding and design, which I refer to as visual psychology: how do you express in a visual concept what is said in a ‘thousands’ words?
Six years ago I set up for fun Mum Knows Mum, an informal lecture group aimed at addressing subjects like: self esteem, motivation, depression, you name it – we did it. At the end of all of these lectures I noticed a common theme: women are curious to know a lot more about their inner world, but often don’t dare to explore it. This gave birth to She Dares, a pulling together of some of the hottest brains and knowledge available in the network, because I truly feel women should own it!