Shannon Emmerson

I work with brands and organizations to tell and amplify their stories online.

I’m the Founder and President at Forge & Spark Media, working with extraordinary clients like London Drugs, Science World, ECHO Storytelling Agency, L’Arche Internationale, Hospital Show, Rulesware and CPA Canada to create and execute on story-driven content marketing campaigns that connect people on a human level.

Working for 20+ years in digital publishing and journalism, I’ve had the chance to tell some amazing stories. I created and managed EA Knowledge, a custom publishing platform for interactive entertainment giant Electronic Arts, enabling creative leaders to share knowledge and insights throughout EA’s worldwide studios. I also helped create a digital publishing business for publisher Canada Wide Media, designing and launching seven magazine brand platforms including the company’s first mobile apps for titles such as BCBusiness and BCLiving.

I love sharing what I know (and trying to learn what I don’t). I am a Visiting Professor with SFU’s Masters in Publishing Program (MPub), and taught for three years with BCIT’s School of Business. I’m a digital publishing and content consultant with Magazines Canada’s Travelling Consultants Program, having worked with magazines THIS and The New Quarterly. I’ve been a judge and speaker for the Alberta Magazine Awards; continue to serve as judge for the Canadian Online Publishing Awards; and speak, teach and present regularly on content marketing and brand storytelling.

I write, read, practice yoga, and play Minecraft with my 7-year-old son. I’m currently working on a writing project that looks at the relationship of memory and stories in our lives.